Play It Loud | 2019 Summer Jazz Party
兩廳院夏日爵士派對視覺統籌
一場場含金量高的藝文表演、國際級的專業演出，奠定了台灣最高藝文中心國家兩廳院的殿堂級身份。夏日爵士派對作為兩廳院長期致力於推動藝術生活化的重點活動，更進一步成為藝文演出從殿堂帶到日常的重要橋樑。
第17屆夏日爵士派對溝通主軸定調為「Life is Jazz」，從既有的爵士樂迷向外延伸、開發全新的觀眾族群，主視覺設計一改過往以樂手肖像做為主要形象，首次嘗試運用明亮的色彩和平面式的插畫風格，將爵士樂手和觀眾化為自在隨興的角色，帶入各種生活情境。
Priceless performances of arts and international-level professional performances established the National Theater & Concert Hall (NTCH) as the most majestic hall of arts in Taiwan. As the highlighted activity of NTCH in its endeavor to fuse arts into life, Summer Jazz Party rolled out further as a vital bridge that ushered art performances in the hall into everyday life.
With “Life is Jazz” as the axis of communication, the 17th edition of Summer Jazz Party expands beyond the existing Jazz music fans and develops new groups of audience. The key visual design shakes off icon of musician as the main image and experiments with the graphic style of illustration in bright colors, transforming Jazz musicians and audience into characters of carefree improvisation inserted into various life scenes.
Life is Jazz, Play it Loud.
在年度系列主視覺中，我們呈現出各種不同性格的群像—有年輕活力的姿態、熱情奔放的即興搖擺、成熟溫柔的經典韻味，或是鮮明耀眼、大聲做自己的風采。這些形象象徵了爵士樂的創作性格，展現其貼近生活的演出形式，進而與觀眾建立深刻的連結，傳遞「爵士不僅是音樂，更是一種生活方式」的理念。
In the key visual series, we showcased a diverse ensemble of personalities—featuring youthful vibrance, spirited improvisational swing, mature elegance, and bold individuality. These images symbolize the creative spirit of jazz, highlighting its role as a performance art that resonates deeply with everyday life. Through this, we aimed to foster a stronger connection with the audience, conveying the idea that “jazz is not just music; it’s a way of life.”
Life is Jazz, Play it Strong.
爵士來自生活，生活來自爵士
爵士的自由節奏、散拍起伏的強烈音量，引領生活放膽去做！
自由的節奏，盡情演奏。
人生的節奏，大膽即興。
爵士的自由節奏、散拍起伏的強烈音量，引領生活放膽去做！
自由的節奏，盡情演奏。
人生的節奏，大膽即興。
角色設計 | Character Design
爵士的搖擺興起
各種不同的自由姿態
奔放的你在人群中顯得特別不同
年度識別設計以自由感的色塊為基礎，構成了充滿律動的「JAZZ」英文字母及中文「夏」字，象徵爵士音樂那種豐沛的即興能量，讓音樂的律動隨著視覺設計自然流露。
The annual event identity design was based on freeform color blocks, creatively shaping the dynamic “JAZZ” letters and the Chinese character for “summer” (夏). This arrangement embodies jazz’s abundant improvisational energy, allowing the rhythm of the music to flow naturally through the visual design.
設計統籌 Creative Agency：白輻射 Whitelight Motion
藝術指導 Art Director：洪鈺堂 Rex Hon
專案經理 Project Manager：林彥君 Janice Lin
創意 Creative：尤綵璘 Eve Yu、林珊 San Lin
視覺設計 Graphic Designer：許凱鈞 KaiChun Hsu、徐毅驊 Yihua Hsu、石曦璇 Xi Shih
插畫設計 Illustration ： 蔡賢臻 Hsien Chen Tsai
分鏡設計 Storyboard：張超傑 Jack Chang
動畫師Animator ：張超傑 Jack Chang、陳紀夫Gifu Chen、何諭函Ivon ho、王蔚 Wei Wang、高櫻芳 Ying Fang Kao、許凱鈞 Kai Chun Hsu
標準字 Typography Design：徐毅驊 Yihua Hsu、曾子庭 Tim Tseng
合成 Compositing：張超傑 Jack Chang
聲音設計 Sound Designer：王文星 Wenhsing Wang
節目識別設計：曾子庭 Tim Tseng、王蔚 Wei Wang