2025 Pinkoi Design Fest｜Key Visual｜瘋設祭主視覺統籌
由亞洲設計平台 Pinkoi 主辦的年度盛會 Pinkoi Design Fest 瘋設祭，是亞洲創意產業最具代表性的設計節。2025 年以「星球漫行・只想與眾不同」為題，將設計從線上延伸至現場體驗，形塑文化與商業並行的創意場域。
我們以「Immerse in Pinkoi Space」為概念，延伸出主視覺 「沈浸星系」 與六顆各具風格的 「創意星球」，構築出漂浮、共振且可被探索的視覺宇宙。
Hosted by the Asian design platform Pinkoi, the annual Pinkoi Design Fest stands as one of the most influential creative gatherings in Asia.The 2025 theme, “Wandering the Stars, Wanting to Be Different,” transforming design from an online experience into a live cultural and commercial arena.Under the concept “Immerse in Pinkoi Space,” we envisioned the key visual “Immersive Galaxy” and six distinctive “Creative Planets,” forming a floating, resonant visual universe where creativity moves without direction or boundary.
Immerse in Pinkoi Space
回應活動年度主題「星球漫行 ‧ 只想與眾不同」，我們洞察在創意的太空裡沒有上下左右，宣告著生活風格沒有單一標準、每個人都有屬於自己的觀看角度與美感重心的。
我們將太空作為生活風格的隱喻，蘊藏著品牌的開放性與多樣性，當人們踏入 Pinkoi Design Fest，就像是一次次的艙外活動，每一項商品、每一個創造者、每座攤位，都是一顆星球散佈在太空之中，環繞著你、邀請你去感受、選擇、在其中探索，找到專屬自己的與眾不同。
In response to this year’s theme, “Wandering the Stars, Wanting to Be Different,”
we began with a simple insight: in the space of creativity, there is no up or down.
Lifestyle has no single standard—everyone carries a unique point of view and aesthetic gravity.
We treated “space” as a metaphor for lifestyle itself, embodying the brand’s openness and diversity. Stepping into Pinkoi Design Fest is like going on an extravehicular activity: each product, and creator becomes a planet floating through the universe, orbiting around you— inviting you to feel and ultimately to discover what makes you different.
We treated “space” as a metaphor for lifestyle itself, embodying the brand’s openness and diversity. Stepping into Pinkoi Design Fest is like going on an extravehicular activity: each product, and creator becomes a planet floating through the universe, orbiting around you— inviting you to feel and ultimately to discover what makes you different.
沈浸星系與創意星球 | Immersive Galaxy & Creative Planets
主視覺「沈浸星系」整體象徵著 Pinkoi 平台上，數百個品牌在共同引力場中共振的秩序與流動，創造沈浸於 Pinkoi Space的體驗旅程。
漂浮星體環繞的多重軌道裡，觀眾帶著太空行者的視角，進入無重力的創意宇宙。在設計的浩瀚包覆下、漂浮、漫行，最終找到屬於自己的軌道。我們近一步自主視覺延展出六顆各具性格的創意星球，以材質、形態與觸覺語彙，對應年度活動六大展區的特質。呼應 Pinkoi 平台從時尚配件、香氛居家到文具與親子共創等多元療癒與創造能量兼具的場景，形塑出可被感知、漂浮且充滿想像的設計宇宙。
漂浮星體環繞的多重軌道裡，觀眾帶著太空行者的視角，進入無重力的創意宇宙。在設計的浩瀚包覆下、漂浮、漫行，最終找到屬於自己的軌道。我們近一步自主視覺延展出六顆各具性格的創意星球，以材質、形態與觸覺語彙，對應年度活動六大展區的特質。呼應 Pinkoi 平台從時尚配件、香氛居家到文具與親子共創等多元療癒與創造能量兼具的場景，形塑出可被感知、漂浮且充滿想像的設計宇宙。
創意星球共同構成 Pinkoi Design Fest 的導覽系統，讓觀眾在展場的漫行之中，以直覺方式識別展區差異，感受 Pinkoi 從品牌平台到現場體驗的完整視覺生態。
The Immersive Galaxy, created as the festival’s Key Visual, symbolizes the shared field of creative gravity within the Pinkoi ecosystem—hundreds of brands resonating in order and flow.From the Immersive Galaxy, we developed six distinctive Creative Planets, each exploring a different sensory dimension through materiality, form, and tactility. Together, these planets echo Pinkoi’s diverse creative scenes—from fashion and fragrance to stationery and family creation—shaping a floating, imaginative universe of design.
Together they form the festival’s visual navigation system, guiding visitors through each zone with intuitive visual cues—
allowing them to sense how Pinkoi extends its design language seamlessly from digital platform to physical experience.
以設計語言構築創意的引力場 | Design as a Field of Creative Gravity
Pinkoi Design Fest 不僅是一場設計市集，更是一個創意文化的引力中心。 我們透過星系 × 星球的雙層結構，將品牌精神轉譯為沈浸式的視覺體驗，在探索、移動與感知之間，體會設計的多樣軌道與共存秩序。 在這場「漫行」中，每個人都能找到屬於自己的觀看角度，也是年度活動精神的設計價值：多元共振，與眾不同。
The Pinkoi Design Fest is more than a design market—it is a cultural gravity field where creativity converges. Through the dual structure of the Immersive Galaxy × Planet Series, We translates the Pinkoi brand spirit into an immersive visual experience. As visitors explore, move, and perceive, they traverse multiple orbits of design and coexistence. In this journey of wandering, everyone finds their own perspective— reflecting the very essence of the festival’s design value: diverse resonance, and finding your own way to be different.
CREDIT
客戶 Client：PINKOI.com 香港商果翼科技股份有限公司台灣分公司
視覺統籌 Visual Design Coordination ：白輻射影像 Whitelight Motion
專案經理 Project Manager：詹智強 Jim Chan
創意總監 Creative Director：曾傑 Jesse Tseng
藝術指導 Art Director：莊騰翔 Teng Hsiang Chuang
創意總監 Creative Director：曾傑 Jesse Tseng
藝術指導 Art Director：莊騰翔 Teng Hsiang Chuang
主視覺設計 Key Visual：莊騰翔 Teng Hsiang Chuang