白輻射影像 Whitelight Motion - 2024 ROG Global : Halo Project

2024 ROG Global : Halo Project｜產品形象視覺 Product Social Content

ROG Zephyrus G, Strix G, Strix SCAR Series

在遊戲世界中，就像現實生活一樣，掌握潮流是成功的關鍵。我們榮幸受到品牌委託、並為了展現ASUS ROG新筆電系列產品的卓越性能與革新體驗，特別攜手黑川互動Peppercorns Interactive Media Art、視覺藝術家張方禹AKA CHANG共同合作開啟「光暈計畫」（HALO Project）。

整體創意核心「測量風向，捕捉光影」，象徵產品致力於遊戲行業內引領潮流，以及玩家在體驗中所珍視的敏捷性和瞬時反應能力。透過創造三款截然不同的產品視覺形象，反映形象視覺與產品性能間的創意連結，傳遞遊戲社群共鳴的沉浸氛圍與現代遊戲文化的本質。

In the gaming world, mastering trends is essential for success. We have partnered with Peppercorns Interactive Media Art and visual artist AKA CHANG to launch the HALO Project, reflecting our creative vision for the ASUS ROG laptop series.
The core concept, "measuring the trends and capturing light," symbolizes our commitment to shaping the gaming industry while highlighting agility and responsiveness. By creating three distinct visual representations, we emphasize the connection between visual identity and the immersive atmosphere that resonates with gamers.

競速之痕：硬核玩家的成就印記

「SCAR」系列產品，如同他的名稱，頂尖的效能和使用體驗，讓玩家自由自在地超越速度的極限。透過藍色、紫色為基調的雷射投影，我們為「SCAR」創造出飆速飛馳的情境，這不單只是筆電上的RGB燈光的殘影，也代表著玩家在極致性能的輔助，全速超越自我的能力。我們捕捉不了光，但能夠抓住光為勝利留下的記號。

Marks of Achievement for Hardcore Gamers

The SCAR series is designed for dedicated players who value their gaming achievements. The name evokes lasting marks earned through gameplay. Through deep blue and purple laser projections, we represent speed and control, symbolizing the accomplishments that players strive for in their journey.

引領潮流：Zephyrus 之風

以希臘神話中的西風之神為名的 Zephyrus 筆電，講求玩家與專業使用的雙重需求。我們針對產品的銀灰色調基底，以黑白光影投射作為視覺基礎，設計上加入傾斜的光影線條元素，不僅突顯產品的斜線燈條設計，更表現身為玩家，同時也是專業工作者的跨界特質。當跨界風勢襲來，掌握風的角度決定了玩家／專業者將引領怎樣的風向。

Setting the Trend: The Zephyrus Wind
The Zephyrus series merges sophisticated aesthetics with high functionality. Its slanted design symbolizes dynamism and individuality, reflecting a departure from conventional stability. Through bold light projections, we create a "wind" that inspires adventure and innovation.

釋放 G 力：為玩家打造包覆的遊戲氛圍

針對專業玩家所打造的 Strix 系列筆電，在黝黑機身色彩上加入RGB燈光元素，讓「G」與「SCAR」兩款產品，彷彿是遊戲世界裡的神秘寶物。我們採用雷射燈光投影，將G系列產品置身於光線的羅網中，即便如此也阻擋不了其潛藏的卓越效能。要知道，越是低調內斂，一旦釋放，就別想封鎖玩家的頂尖潛能。

Unleash The G Force: An Enveloping Atmosphere for Gamers

The Strix series is crafted for immersive gaming. With a striking dark base and RGB lighting, it creates an engaging environment. Our laser projections encapsulate the G-series in a network of light, drawing players into a vibrant realm that enhances their connection to the game.