白輻射影像 Whitelight Motion - GARMIN Forerunner

GARMIN Forerunner 20周年│ What Do We Run For

人生就像是行星的軌道，沿著軌道跑總有當下的理由。

GARMIN FORERUNNER系列跑錶，長年來受到專業跑步者的熱愛，我們榮幸受品牌邀請為該系列跑錶20周年製作形象影片，以「每個跑者都是行星」為主題，回顧品牌持續至今的專業精神與產品定位、同時進一步邀請使用者一起慶賀產品的歷史里程。一隻跑錶，為奔跑的理由留下時間痕跡；一支動畫設計，則為品牌奠定形象注入新血。

Life is like the orbit of a planet—each path we take has its own reason in the moment.

We are honored to create a brand image video for GARMIN Forerunner's 20th anniversary. With the theme “Every Runner is a Planet,” the video highlights the brand’s commitment to quality and invites users to celebrate this milestone. The running watch captures the reasons we run, while the animated design injects new life into the brand.

形象動畫以「愛上跑步的理由」為概念，運用風格化的太空和科幻氛圍、打造星際跑道般的場景，同時融入週年活動的色調，營造未來、歡慶的視覺情緒，象徵著在跑者歷程當中，不同的心境變化以及跑步情境。

我們將每一個跑者譬喻為在自己星球上的生命跑者，人生的跑道就如同在宇宙中獨一無二的行星軌道、每個跑者都有屬於自己的路線，也經歷自己獨有的挑戰、歡慶、衝線的時刻。從成長本能的奔跑、追愛的衝刺，抑或是逐夢的加速，譬喻性地與跑步賽事結合，在一道道各自奔跑的行星軌道上，最終跑者彼此相遇、追逐，持之以恆，透過故事連結產品精神與品牌基因，點出跑步的理由千百種，但熱愛只有一種的精神。

The video blends space and sci-fi elements, using a cosmic racetrack to symbolize the runner’s journey. Anniversary colors evoke a festive mood, representing the emotional and mental changes throughout the run. Each runner is depicted as a life force on their own planet, facing unique challenges and moments of triumph.

The narrative ties running to growth, love, and dreams, with race imagery illustrating how runners’ paths eventually intersect. The story connects the product’s spirit with the brand’s DNA, emphasizing that while reasons to run are many, the passion remains one.