GQ Taiwan Ident
GQ Taiwan 於成立20週年 (2016) 時,委託白輻射為品牌設計動態識別,並作為當屆 GQ 風格男人 Men of the Year Awards 頒獎開場動態影像。
動態識別掌握品牌作為風格雜誌的兩大核心 —「封面人物」與「雜誌標題」,兩者象徵著「人們嚮往」的符號。
封面人物做為視覺主要元素,取樣過去二十年的封面並經重新設計,透過服裝/造型/姿勢/配件看見不同風格人物的宣告與主張,回應「為什麼我們需要衣著」的重要命題。同時以代表GQ Taiwan五個重要字母 GQMEN 做為載體,詮釋「雜誌標題」的精神性。而整體動態展演以拼貼組合及切割的設計語彙,企圖呼應連結品牌本質「紙本媒體」的實體觸感。
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![](https://cdn.myportfolio.com/92275f6cdc36fb73df18c90235a0dda6/1c91cc49-f4b8-4993-b1e2-56c9029f72a0_rw_1920.jpg?h=3e7add3ea5c357c61182a83835659c98)
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_ 視覺設計 Styleframes
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![](https://cdn.myportfolio.com/92275f6cdc36fb73df18c90235a0dda6/83c6cfbf-bea5-4ee2-b1cb-09da08cfe9f8_rw_1920.jpg?h=b3373e365fe63a2e28326137ab13f92f)
![](https://cdn.myportfolio.com/92275f6cdc36fb73df18c90235a0dda6/e708e12a-3a6a-4946-9a00-58f29747b526_rw_1920.jpg?h=74892566781feb5bb022d0cbd5eac79d)
_ 影片截圖 Final Stills
![](https://cdn.myportfolio.com/92275f6cdc36fb73df18c90235a0dda6/d3286f57-da59-4e3c-be8a-6af9e001bb16_rw_1920.jpg?h=cf10339661ef619d4e6e1c81d07ae39d)
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▒ Credit
客戶 Client|GQ Taiwan
設計統籌 Design Agency | 白輻射影像 Whitelight Motion
導演 Director : 洪鈺堂 Rex Hon
視覺設計 Styleframes Designer : 徐毅驊 Yihua Hsu
動態設計 Motion Designer: 徐光慧 Sylvia Hsu、李竺潔Chu-Chieh Lee
聲音設計 Sound Design: 王文星 Wenhsing Wang