HDRE Brand Image │ 泓德能源企業形象影片

綠能是一塊未來的拼圖,始於自然贈禮的陽光、風和水,是孕育生命的養分、驅動生活動力的本源。
泓德的智慧綠能服務,承接這份自然的力量、轉化為企業、環境與社會永續發展的關鍵拼圖。從藍圖到實現,嵌入產業、城市與日常,連結每個人,一步步拼出「智慧綠能,隨手可得」的未來願景。

Piecing together a shared vision for tomorrow
Green energy is a puzzle piece of the future, shaped by sunlight, wind, and water—nature’s gifts that sustain life and power our world.
HD Renewable Energy’s intelligent green energy solutions transform these forces into essential pieces of a greater vision. From blueprint to realization, they embed seamlessly into industries, cities, and daily life, connecting every individual. Together, we build a future where "Smart Green, Accessible Green" becomes reality, one piece at a time.




Future is a puzzle 

作為光電綠能產業的後起之秀,成立於2016年的泓德能源,以能源產業的各種面向,參與著未來生活的創新組合。我們針對集團形象影片的挑戰,提出「Future is a puzzle」創意概念,以詮釋品牌新標誌的拼圖識別元素為手法,將集團旗下多元的業務服務、解決方案一一融入。

將一片片拼圖作為容器、盛裝著自然資源轉化後的綠能,依序帶出綠電設備基礎建置、漁電養殖產業的共好、智慧能源監測系統、綠電購售擴展全球版圖、光充儲設備搭建未來生活樣貌,最終揭露由品牌標誌構成的未來電力生活藍圖。透過延展品牌識別標誌的多元意涵,展現集團旗下業務及解決方案,並傳遞與消費者一起完成未來生活的品牌理念。

HD Renewable Energy (HDRE), founded in 2016, drives the innovation of green energy solutions. Inspired by the concept of "Future is a puzzle," the corporate film extends the puzzle-like elements of the brand’s new logo to represent HDRE’s diverse services.
The film assembles these elements into a cohesive vision, revealing a blueprint for a sustainable future and highlighting HDRE’s commitment to collaborating with consumers to bring it to life.




CREDIT
客戶 Client:泓德能源 HDRE
專案經理 Project Manager|詹智強 Jim Chan
創意總監 Creative Director|曾傑 Jesse Tseng
導演 Director|洪鈺堂 Rex Hon
主設計師 Design Lead|石曦璇 Xi Shih
文案 Copywriter|曾傑 Jesse Tseng
視覺設計 Styleframe|石曦璇 Xi Shih、莊騰翔 Teng Hsiang Chuang
分鏡設計 Storyboard|石曦璇 Xi Shih
動態設計 Motion Design|方鵬翔 Peng-Hsiang Fang、江品緒 Pin Hsu Chiang
音樂設計 Music & Sound Design Production|質地有聲製樂所 Audio Textural,許家維 Hsu Chia-Wei


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