點亮台灣 Light Up Taiwan｜蔡英文競選動態主視覺
2016年，由永真急制Aaron Nieh Workshop 為蔡英文設計總統競選視覺識別系統「點亮台灣」，白輻射榮幸參與合作製作了動態識別影像。
「點亮台灣」標誌了台灣政治宣傳中的一個全新時代，視覺識別系統跳脫傳統黨徽和黨名，以抽象的「圓」形象作為核心，我們並且透過動態展示其多重象徵意涵，傳遞出多元與進步的理念。透過這種設計策略簡化了複雜的政治訊息，更體現了設計在政治宣傳中所蘊含的柔軟力量。我們相信設計不僅僅是視覺符號，更是對時代精神的凝練與表達。透過設計，我們見證並記錄了台灣的歷史演進，彰顯了設計在社會變革中的獨特價值與力量。
In 2016, Aaron Nieh Workshop designed the campaign visual identity system "Light Up Taiwan" for Tsai Ing-wen's presidential campaign, and we had the honor of participating in producing the dynamic identity video. "Light Up Taiwan" logo marked a brand new era in Taiwan's political propaganda, breaking away from the traditional party emblem and party name. Using the abstract circle as the core image, we also demonstrated its multiple symbolic implications through dynamic displays, conveying ideas of diversity and progress. This design strategy simplified complex political information through minimal forms, better embodying the soft power implied in design for political propaganda.
We believe that design is not merely visual symbols, but also a distillation and expression of the spirit of the times. Through design, we witnessed and recorded Taiwan's historical process, highlighting the unique value and power of design in social change.
CREDIT
VI Plan : Aaron Nieh Workshop
VI Design : 陳燻雞 & 聶永真
Production Company：WhiteLight Motion 白輻射影像
Director & Motion Supervision : 洪鈺堂 RexHon
Motion Design : 陳柏尹
SFX : 白輻射影像
VI Design : 陳燻雞 & 聶永真
Production Company：WhiteLight Motion 白輻射影像
Director & Motion Supervision : 洪鈺堂 RexHon
Motion Design : 陳柏尹
SFX : 白輻射影像