![](https://cdn.myportfolio.com/92275f6cdc36fb73df18c90235a0dda6/dd1d5bc9-6972-44ca-8e82-c51c03138c6b_rw_1920.jpg?h=a40319399e13b2e9d7c0bbb4d4faeb12)
![](https://cdn.myportfolio.com/92275f6cdc36fb73df18c90235a0dda6/0243d6c4-ad72-4c86-9e28-756ea6b7db9e_rw_1920.jpg?h=e718bd31c744a174167e84ae3bfa1f2b)
![](https://cdn.myportfolio.com/92275f6cdc36fb73df18c90235a0dda6/994775ec-1e0c-408c-9edb-95847021aaf8_rw_1920.jpg?h=3849ea7e20638528725c5a3a306f774c)
![](https://cdn.myportfolio.com/92275f6cdc36fb73df18c90235a0dda6/8b286a90-c0b0-44e6-b2c5-66f83ef814bb_rw_1920.jpg?h=958160ba1dfc23a1278fe575e9d54286)
![](https://cdn.myportfolio.com/92275f6cdc36fb73df18c90235a0dda6/4b0d350b-6773-4119-bbf2-e7371cfab291_rw_1920.jpg?h=43cdc271a4f8f3066b289281e566c63d)
ASUS E系列筆電主視覺形象影片製作
_____________________________
作為台灣主要的電腦品牌,華碩一直以其堅固耐用的品質為號召。近年來,華碩自投注於電競品牌的創設起,在原先的品質維持基礎上,更致力於年輕化與便利的設計上。白輻射影像接受華碩的委託,為其E系列筆電打造的形象影片中,嘗試透過動態影像,詮釋華碩產品的設計精神。
E系列筆電是專為工作性質多元、經常移動與共享的職場新世代所設計的筆電產品。我們以「解構」為設計概念,從上蓋拆解品牌文字的設計圖騰出發,透過動態影像的劇情設計一一解析E系列產品的功能與設計焦點:上蓋圖騰透過X光機掃描,暗示著骨子裡藏不住的獨特設計;三種吸睛的鮮豔色彩;地心引力抓不住的輕盈重量;便於分享資訊的180度平開功能;突出的ENTER鍵設計,俐落輸入每個心血來潮的想法;整合數字鍵盤功能的觸控板,任何快速計算都像跳格子一樣靈活。透過擬人化的趣味影像,讓功能性的介紹,跳脫生硬的描述,突顯出產品基因的年輕元素,更讓風格隨侍在側!
![](https://cdn.myportfolio.com/92275f6cdc36fb73df18c90235a0dda6/273c0492-1064-4c44-a9a3-2cf3bf30e8ea_rw_1920.jpg?h=02cd8183e881f9f0ca64e6157b9292d0)
![](https://cdn.myportfolio.com/92275f6cdc36fb73df18c90235a0dda6/461e6f01-4241-4b60-b9f0-17456d2fd8ec_rw_1920.jpg?h=b4fbc991a6f314a0baabd32e663ed1d2)
![](https://cdn.myportfolio.com/92275f6cdc36fb73df18c90235a0dda6/e7a9c1c9-5551-4151-9051-c8a05476629b_rw_1920.jpg?h=1728ec93a4234a658913e50d9c9d13b3)
![](https://cdn.myportfolio.com/92275f6cdc36fb73df18c90235a0dda6/c02ac04d-8cc6-49f6-b3b2-5541d093515c_rw_1920.jpg?h=d6652be364ab353762c5971cc6f95688)
![](https://cdn.myportfolio.com/92275f6cdc36fb73df18c90235a0dda6/965b1340-7a7e-4bf7-bb98-6e0554527ba5_rw_1920.jpg?h=dec9f2565d2648bc40463b76c6dfda92)
![](https://cdn.myportfolio.com/92275f6cdc36fb73df18c90235a0dda6/7897ba6f-bc59-4762-892c-9bbc525c76dc_rw_1920.jpg?h=b53ca06bf16aff322e7c5de8d61ff1bb)
![](https://cdn.myportfolio.com/92275f6cdc36fb73df18c90235a0dda6/15adc3ec-3f70-4e08-a3d6-034675fab097_rw_1920.jpg?h=77e18a964aeb6d882ddd324fbd3cbcf7)
![](https://cdn.myportfolio.com/92275f6cdc36fb73df18c90235a0dda6/d222b3c9-162b-4a13-8ca9-0387c34a8d76_rw_1920.jpg?h=73a999111c10885172b694178c2a892a)
![](https://cdn.myportfolio.com/92275f6cdc36fb73df18c90235a0dda6/75d4a35e-aab5-44ef-8d81-e9fa5a7f3052_rw_1920.jpg?h=f15627fe829b5f393203588c61a2342f)
![](https://cdn.myportfolio.com/92275f6cdc36fb73df18c90235a0dda6/48928fe4-74c8-4147-bc82-71dfe1ea44f4_rw_1920.jpg?h=8f449baeb0383416019fdfd8e4521f3c)
CREDIT
_
_
Client:ASUS
Creative & Design Agency | 白輻射影像 WhiteLight Motion
Project Manager | 林彥君 Janice Lin
Art Director | 洪鈺堂 Rex Hon
Key Visual Creative | 孫非比 Phoebe Sun、石曦璇 Xi Shih
Key Visual Designer | 石曦璇 Xi Shih、李世斌 Niel Lee
Promo Creative | 孫非比 Phoebe Sun、鄧楷蓉 Kaijung Teng
Storyboard | 鄧楷蓉 Kaijung Teng、林姿吟 Ziyin Lin、李世斌 Niel Lee
Styleframe & Lighting | 許峻良 Jim Hsu Modeling | 游家廳 Chiating Yu
Motion Designer | 余添葆 Richard Yee、許峻良 Jim Hsu、郭盈孝 Ying Xiao
Compositor | 余添葆 Richard Yee、洪鈺堂 Rex Hon
Sound Designer | 彭郁哲HyperLung Studio