![](https://cdn.myportfolio.com/92275f6cdc36fb73df18c90235a0dda6/73af752c-8efa-4a96-bcf5-9ea483788f34_rw_1920.jpg?h=71f6fdd41339a71ce882c58075a425ae)
![](https://cdn.myportfolio.com/92275f6cdc36fb73df18c90235a0dda6/19f320eb-c86b-45fc-bbe1-e94de3faeecd_rw_1920.jpg?h=53f5c4188b92b537bfdcfaf7e39923c1)
![](https://cdn.myportfolio.com/92275f6cdc36fb73df18c90235a0dda6/9ca8ce77-6520-4bb8-b8b4-5892699909c0_rw_1920.jpg?h=78e3d332f3f075b5fe35ab7e69a01882)
![](https://cdn.myportfolio.com/92275f6cdc36fb73df18c90235a0dda6/b692d353-7c9a-4d73-bb42-f230853df5ab_rw_1920.jpg?h=4545c7c880885d6ade82442858143b5e)
![](https://cdn.myportfolio.com/92275f6cdc36fb73df18c90235a0dda6/a4486bbd-2bde-4161-bca7-c4ac92b42167_rw_1920.jpg?h=a93ff2873876e203d9244d93aabc3396)
《OPPO - One More Step 智美生活發佈會》 主視覺與前導影片
什麼是產品設計的極致?從有線到無線、從有框到無框,科技產品正在成為人們視線與聽覺的延伸、是穿戴在身體的一部分,物與人之間的界線從此相互交融。透過智美生活產品線的發表,OPPO 打破消費者對科技產品的想像,邁入視聽感官體驗的新境界。我們為品牌發佈會所製作的主視覺與發表會前導影片中,在朦朧隱約中揭露產品樣貌的輪廓,捕捉真相即將浮現的瞬間張力,為新品發表會揭幕。
在前導影片中伴隨著心跳聲的加速,感受智能手錶即將穿透水面的圓形線索、無線耳機逐漸顯露,樂音的頻率在水面震盪出波波漣漪,電視螢幕與電子訊號聲在水中畫出弧線,在突破薄膜另一側看見更全面的樣貌時,也與發佈會主題”One More Step” 呼應著在科技帶來體驗的想像最前沿,有時候需要持續向前一步的探索。透過動態影像,我們用設計展現了最好的穿戴產品體驗,就是讓你忘卻它的存在,更在物聯網互相串連的概念裡,模糊了單一產品的邊界。這場發表會已經暖好了場子,懸念即將滿溢,只等待你見證真相登場。
![](https://cdn.myportfolio.com/92275f6cdc36fb73df18c90235a0dda6/00179148-9f78-405a-afc8-4a38957fd460_rw_1920.jpg?h=30143633d836bb02ce4eb350bd490469)
![](https://cdn.myportfolio.com/92275f6cdc36fb73df18c90235a0dda6/319bb100-77e9-4b7d-b1ea-959bc5b5a750_rw_1920.jpg?h=3f0b3795f9a0cb7f07ac58ecdda8ef7d)
![](https://cdn.myportfolio.com/92275f6cdc36fb73df18c90235a0dda6/909d80ef-4c3c-4768-935f-a4e1283e8238_rw_1920.jpg?h=583f2e0a531ecd3a5d276837bfa9291f)
![](https://cdn.myportfolio.com/92275f6cdc36fb73df18c90235a0dda6/08e2e41c-cd65-429d-b2df-fd29a07b4cb1_rw_1920.jpg?h=1e35b1db7e8a6a4d3a7c8a55289ef356)
![](https://cdn.myportfolio.com/92275f6cdc36fb73df18c90235a0dda6/cfacdd6c-4068-495d-b20c-5be0bf3a4f29_rw_1920.jpg?h=77566168c3c043598801b3b36f1bd299)
![](https://cdn.myportfolio.com/92275f6cdc36fb73df18c90235a0dda6/7d1eaa4d-7f6f-4643-8fae-bf16663ba5fd_rw_1920.jpg?h=f109405d48e0fcc8b545c4a352ace12b)
![](https://cdn.myportfolio.com/92275f6cdc36fb73df18c90235a0dda6/34942f3e-46e7-44e0-bcd5-77379c829aaa_rw_1920.jpg?h=2c3bd80dc2436bcfffc8018ae9e6cbe7)
![](https://cdn.myportfolio.com/92275f6cdc36fb73df18c90235a0dda6/5a437f88-4df0-47a7-b88e-d8b35b5792c9_rw_1920.jpg?h=0fe7e0c92b87864f969780332860f373)
![](https://cdn.myportfolio.com/92275f6cdc36fb73df18c90235a0dda6/ced8354a-27b5-480c-a9af-b410d25c9d80_rw_1920.jpg?h=699bcee6ac5d22476cce1d01442e3284)
![](https://cdn.myportfolio.com/92275f6cdc36fb73df18c90235a0dda6/0d8ca8ea-d4b9-498d-a341-a3b749d5abcf_rw_1920.jpg?h=b60d5b9762b846e3c71ea9c976260b3d)
![](https://cdn.myportfolio.com/92275f6cdc36fb73df18c90235a0dda6/4c7ca3bf-6e2c-4008-b9ff-36595261d68e_rw_1920.jpg?h=7d308cc2a6842bb1af339ec0b84332ca)
![](https://cdn.myportfolio.com/92275f6cdc36fb73df18c90235a0dda6/730143cb-5adc-420d-92b0-557f791efd38_rw_1920.jpg?h=d3eff12524880fcbfdb18603135928c9)
![](https://cdn.myportfolio.com/92275f6cdc36fb73df18c90235a0dda6/77f24202-5aa8-45f2-89d3-3052e553bebb_rw_1920.jpg?h=e90bee750f712374581e0e937277e5a6)
![](https://cdn.myportfolio.com/92275f6cdc36fb73df18c90235a0dda6/4362716b-cc45-4d76-bfdf-a219734c287a_rw_1920.jpg?h=9661d9a8c3b9320c97e1cc5843f90cd2)
CREDIT
__
__
Client | OPPO
Creative & Design Agency | 白輻射影像 WhiteLight Motion
Director | 洪鈺堂 Rex Hon
Project Manager | 翁語彤 Zoe Weng、黃嗣軒 Ng Syh Shiuan
Styleframe | 姚国豪 KH Yew
Graphic Designer | 劉又慈 Yutzu Liu、石曦璇 Xi Shih
Storyboard | 許峻良 Jim Hsu、鄧楷蓉 Kaijung Teng
Lighting | 許峻良 Jim Hsu
Motion Design | 余添葆 Richard Yee 、王泓元 Hong Yuan Wang、許峻良 Jim Hsu
Compositing | 洪鈺堂 Rex Hon、余添葆 Richard Yee、許峻良 Jim Hsu
Music | Square Peg Round Hole
SFX | 黃榮毅 Eazie Huang
Creative & Design Agency | 白輻射影像 WhiteLight Motion
Director | 洪鈺堂 Rex Hon
Project Manager | 翁語彤 Zoe Weng、黃嗣軒 Ng Syh Shiuan
Styleframe | 姚国豪 KH Yew
Graphic Designer | 劉又慈 Yutzu Liu、石曦璇 Xi Shih
Storyboard | 許峻良 Jim Hsu、鄧楷蓉 Kaijung Teng
Lighting | 許峻良 Jim Hsu
Motion Design | 余添葆 Richard Yee 、王泓元 Hong Yuan Wang、許峻良 Jim Hsu
Compositing | 洪鈺堂 Rex Hon、余添葆 Richard Yee、許峻良 Jim Hsu
Music | Square Peg Round Hole
SFX | 黃榮毅 Eazie Huang