浪漫台三線藝術季 Romantic Route 3 | 客家慢 Slow Time
浪漫台三線藝術季,是一場沿著台三線橫跨5個縣市、串連眾多客庄、全長150公里的客家大地藝術季。
面對普遍不了解客家文化的大眾,我們選擇繞過桐花、花布等標籤式的客家元素,以兩個觀點帶領人們看見台三線上客家文化獨有的「慢」:一是你與台三線之間慢熟的愛,二是旅人在台三線上慢下的心。
兩則影像中,《慢的浪漫》以影像詩的手法,由台三線以情人口吻低語,揭開緩慢而有溫度的客家日常。由動態文字演繹出緩緩霧散、日曬、蒸熟、...等,甘願為美好事物慢磨時光的浪漫。《浪費時間指南》則以前往台三線的旅人為主線,推翻關於時間的成見,拆解出年、日、分、秒中的更小刻度,體悟到懂得浪費時間才是真正的珍惜。
Romantic Route 3 is a Hakka Landscape Art Festival that takes place along Provincial Highway 3. It spans 5 counties, stringing together numerous Hakka villages and uniting over 150 kilometers of land rich with Hakka culture.
The general public is largely ignorant of authentic Hakka culture. In facing this audience, we’ve chosen to avoid such stereotypical elements as Tung Tree blossoms and floral-print fabrics. Instead, we’ve opted for two image promo with which to lead you into the uniquely Hakkanese Slow Culture found along Provincial Highway 3.
The general public is largely ignorant of authentic Hakka culture. In facing this audience, we’ve chosen to avoid such stereotypical elements as Tung Tree blossoms and floral-print fabrics. Instead, we’ve opted for two image promo with which to lead you into the uniquely Hakkanese Slow Culture found along Provincial Highway 3.
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《慢的浪漫》篇 | Romance of Slow Culture
也許你對客家沒有天雷勾動地火,過去的日子裡,關於客家的模樣,模模糊糊地多少聽過,沒關係,你可以慢一點愛上我,然後愛我很久。
若台三線是一個情人,為了所愛,她甘願慢。
於是日曬風乾了你們之間的時間,用時間蒸熟彼此的關係,讓時間慢慢成為記憶、慢慢走成了長路。
她因歷練而溫柔,因慢熟而愛得更久。
我們將這份得慢慢品嚐的情感,化為一首向愛人緩緩訴說的情詩,揭開台三線上緩慢而有溫度的客家日常。
愛過一次,你會發現,浪漫台三線的浪漫,來自獨有的慢,是甘願為美好事物,慢磨時光的浪漫。
“Romance of Slow Culture,” skillfully employs poetic imagery recited in whispered tones to reveal the tender, unhurried daily lives of the Hakka people along Provincial Highway 3. Chinese characters move across the screen, telling tales of slowly dispersing fog, of basking in the sun’s heat, of things slowly steamed to perfection, and more. There is romance to be found in a willingness to spend time patiently cultivating the finer things in life.
《浪費時間指南篇》 A Guide to Slow Time
台三線上最美的風景,是時間。然而台三線的時間之美、慢的精髓,是需要你親自去發現。
關於時間,我們聽過很多老生常談,說時間就是金錢、青春不能留白、時間不能重來,所以要珍惜、要把握。
走進台三線,你會發現事實截然不同。
台三線上的客家人們,因「甘願為一件事投入」而花掉大把的時間,造就了藍染、客家粄食等獨特的文化和時間感。分秒必爭的城市人眼中的浪費,在台三線上,成了無比浪漫的事。懂得如何浪費,浪費在值得的地方,才是真正懂得珍惜。
“A Guide to Slow Time,” takes a person traveling along Provincial Highway 3 as its central theme. It rejects preconceived notions of time, disassembling the concepts of year, day, minute, and second into ever smaller increments to reveal that those who truly value time are the ones who know how to take it slow.
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CREDIT
Creative Agency / 白輻射影像 Whitelight Motion
Client:客家委員會 Hakka Affairs Council
Director:洪鈺堂 Rex Hon
Creative:孫非比 Phoebe Sun/鄧楷蓉 Kaijung Teng/高櫻芳 Ying Fang Kao
Storyboard:鄧楷蓉 Kaijung Teng/高櫻芳 Ying Fang Kao
Copywriter:孫非比 Phoebe Sun
Project Manager:林彥君 Janice Lin
Editor:鄧楷蓉 Kaijung Teng(慢的浪漫)、陳景頤 Jin-Yi Chen(浪費時間指南)
Color Grading:洪鈺堂 Rex Hon(慢的浪漫)、意象影像 i-View Post Production(浪費時間指南)
Graphic Designer:徐毅驊 Yihua Hsu(慢的浪漫)、石曦璇 Xi Shih(浪費時間指南)
Logotype:林姿吟 Ziyin Lin(浪費時間指南)
Motion Designer:余添葆 Richard Yee
Producer:蔡孟庭 Tintin Tsai
Production Assitant:劉文綺 Wenqi Liu/江裕禧 Yuxi Jiang/林韋廷 Weiting Lin
Director of Photography:黃語宥 Yuyu Huang
1st Assistant Cameraman:林川哲 Chuanzhe Lin
Assistant Cameraman:新彩 HsintsaiAD
Gaffer:紀朝元 Chaoyuan Ji
Assistant Gaffer:許富嘉 Fujia Hsu/吳思賢 Sixian Wu
Aerial Photography:小蔡影像工作室 Tsai’s Aerial Movie Studio - Asia
Aerial Cameraman:葉凭鑫 Ye Ping Xin
Assistant Aerial Cameraman:柯建銘 Sam
Scoring Mixer:黃榮毅 Eazie Huang(慢的浪漫)
Music & Sound Design Production:健康合作音樂製作(浪費時間指南)
Voice Over:賴予喬 Yu Chiao Lai
Recording Studio:擎天信使音樂製作有限公司 GTXS STUDIO
Special Thanks:
羅屋書院、卓也藍染、米食媽媽、自家食源地、李騰芳古宅、興勝鐵店、台灣千里步道協會