Taipei Design Award 2023 ｜ Key Visual ｜ 臺北設計獎主視覺
我們為年度台北設計獎主視覺提出「心動的幾何學」主題概念，強調好設計總有一種讓人藏不住的心動，並彰顯著設計是溝通與交流的結晶的獎項精神。
主視覺設計透過轉化品牌符號TDA，成為了傳播心跳脈動的聲波，彼此共鳴交流、或向外擴散、或朝向同一個方向傳遞，再一次展現了設計與生活的互動徵兆，透過溝通、理解進而並肩前行，城市生活才能持續燦爛。
We proposed the theme concept of "The Geometry of Heartbeats" for the annual key visual of Taipei Design Award, emphasizing that good design always carries a kind of inexplicable enthusiasm, and highlighting the spirit of the award for being the crystallization of communication and exchange through design.
The key visual design transforms the brand symbol TDA into sound waves that communicate, resonate and spread heartbeats, once again showing the interaction between design and life. Only through communication, understanding and moving forward together can urban life continue to thrive.
Taipei Design Award Grand Ceremony 2023 ｜ Visual Package ｜ 臺北設計獎典禮視覺統籌
我們並進一步為頒獎典禮打造動態視覺，從品牌符號"TDA"的方盒子標誌造型出發，將參賽作品中無數的好設計放進盒子裡，等待揭露得獎者的時刻到來。由紅藍綠三原色所構成品牌立方體識別，象徵著設計的初衷元素，依序從方盒中心震盪出TDA字體的簡約幾何造型，隨著音樂節奏綻放、波動、炸裂，透過「心動的視覺化與聲音化」的設計想像，彷彿是得獎的設計作品在為揭露時刻暖身，迫切地想要展露自己將為生活帶來的影響力，將讓世界再一次心動。
心動，從來不只是一個人的事情；設計，更是關乎人與城市的互動關係。2023台北設計獎，我們期許一起用設計交心，為生活造聲。
We have further created a key visual motion for the award ceremony based on the brand logo "TDA" cube icon. Countless excellent designs from participating works are placed in the box, waiting for the moment of unveiling the winners to arrive. The brand cube identifier consisting of red, blue and green primary colors symbolizes the initial design elements. The TDA typeface emerges and expands rhythmically from the center of the cube with the music, ready to reveal itself and influence the world with its impact, making hearts beat again.
Heartbeats have never been just an individual affair; design is even more about the interaction between people and cities. For the 2023 Taipei Design Award, we look forward to creating sound together through design and for life.
Client 客戶｜台北市政府產業發展局、財團法人中國生產力中心
Design Agency 設計公司｜白輻射影像 WhiteLight Motion
Project Manager 專案經理｜詹智強 Jim Chan、陳彥瑋 YenWei Chen
Creative Director 創意指導｜曾傑 Jesse Tseng
Design Director 設計總監｜洪鈺堂 Rex Hon
Key Visual Designer 主視覺設計｜徐毅驊 Yi Hua Hsu
Key Visual Package 主視覺應用設計｜徐毅驊 Yi Hua Hsu
Ceremony Event Visual Package 頒獎典禮視覺設計｜石曦璇 Xi Shih
Motion Board 動態腳本｜石曦璇 Xi Shih
Motion Design 動態設計｜莊仲凱 Kyle Jhuang
Composing 合成｜莊仲凱 Kyle Jhuang
Music & Sound Design Production 音樂設計｜質地有聲製樂所 Audio Textural - 許家維 Hsu Chia-Wei
Design Agency 設計公司｜白輻射影像 WhiteLight Motion
Project Manager 專案經理｜詹智強 Jim Chan、陳彥瑋 YenWei Chen
Creative Director 創意指導｜曾傑 Jesse Tseng
Design Director 設計總監｜洪鈺堂 Rex Hon
Key Visual Designer 主視覺設計｜徐毅驊 Yi Hua Hsu
Key Visual Package 主視覺應用設計｜徐毅驊 Yi Hua Hsu
Ceremony Event Visual Package 頒獎典禮視覺設計｜石曦璇 Xi Shih
Motion Board 動態腳本｜石曦璇 Xi Shih
Motion Design 動態設計｜莊仲凱 Kyle Jhuang
Composing 合成｜莊仲凱 Kyle Jhuang
Music & Sound Design Production 音樂設計｜質地有聲製樂所 Audio Textural - 許家維 Hsu Chia-Wei