國家影視聽中心(Taiwan Film and Audiovisual Institute) 長期致力於影視內容的典藏、研究與修復工作,2022年起正式進駐座落新北市正式場館後,身分與能量也更顯茁壯。
我們將主建築造型既連續也斷裂的特徵作為創意的出發點,標誌設計將建築輪廓轉化為一條蜿蜒流動的時間軸,除了呼應建築設計概念的「時間與空間的蒙太奇」,也代表著影、視、聽三種傳播文本皆是時間記憶的共同特質。同時造型也是多重片段的銜接,帶有影像與聲音剪接技術的隱喻,也是影視聽中心兼具研究、教育與推廣的多重身分的象徵。品牌色彩則使用明亮的青綠與銀色,象徵修復是為了被更多未來看見。

Taiwan Film and Audiovisual Institute aims to archive, research, and restore Taiwanese films and other audiovisual content. After relocating to its permanent site in New Taipei City in 2022, its identity and energy have grown even stronger.
Inspired by the flowing segments of the new building, we turned the logomark into a symbol for a streaming timeline that not only corresponds to the architectural design concept of “the montage of time and space”, but also reveals that films, television, and radio are the three distribution contexts that store time. Furthermore, the logomark consists of several segments, as a metaphor for the editing and composition professions, and the identity of an institute for research, education, and promotion. Eye-catching brand colors like lime green and silver are chosen to show the desire to be seen through its mission of restoration for the future.


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