分鏡 / Storyboard
輔助圖形發展
團隊幕後花絮 / Behind the Scene
2016年的總統和國會選舉,應該是台灣民主走向新一頁歷史的關鍵,但直到選前台灣人民所看到的仍然是一場空洞的選舉,主流媒體節目沒有對於政策具體的討論,充斥著意識形態的口水戰,台灣人民無從得知這場選舉將會帶給我們什麼樣的未來。
The 2016 Presidential and parliament election should be a new page of Taiwan. But Taiwanese people didn’t see a policy-based election. The lack of debate of policy on main-stream media, war of words, all blinds Taiwanese people about seeing a bright future.
而這不是我們要的民主政治。
This is not the democracy we want.
因此由14間跨領域公司與新生代意見領袖在短短三週整隊策劃發起了《政問 - Talk to Taiwan》,一個每週播出的新型態網路政論節目。針對每一個議題,找出一個關鍵領袖,請教一個核心問題,得到一個解決方案。連續八周,創造有品質的談話、詰問與討論,讓有骨有肉的回答透過科技方法擴散,讓真實的答案寫下台灣未來政策備忘錄。
Hence, after 3 weeks branding and founded by 14 cross-field company and opinion leader, 《Talk to Taiwan》was released. It’s a new type of internet political commentary talk show and broadcast everyweek. Targerting an issue, find a key leader, ask a key question and get the solution.
Through 8 weeks, the show has created high-qualitied discussion and debate. Spread by technology, it leaves a memorandum for Taiwan’s future policy.
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其中最主要的節目開場片頭,在動態設計上延續並呼應主視覺的Logo設計概念,以各種意識形態的聲音在交流對話,儘管各自有不同的立場,但最終尋求並誕生出共同的聲音。
The title of the show, extends and echos the concept of Logo design in key vision in the motion graphic design. Dialoguing and communicating with different idealogical voice. Despite of differnt position. it seeks and collects a conclusion at the end.
以幾何造型作為角色設定的概念,每個符號都擁有不同立場的聲音(以造型與顏色表現) ,用表演來呈現「對話」, 有包容、交集、爭辯,一一反映在動態設計上。在片頭最終結束前,粉紅色的政問Logo像是眾多形狀凝聚、淬煉、產生而誕生的新共識。
The concept is to use geometric shape as the design of characters. Each symbol has their own voice, presented by shape and color. And the dialogue is represented by performance. Tolerant, communication and debate, all are shown in the motion graphic design. Before the end of the title, pink TalktoTW logo just like the new consensus born by the composement of many shapes.
隨著時間持續發酵,政問亦成為台灣網路上具有一定發聲權的民眾意見聚集,在大選後持續監督政府,傳遞出人民厭倦冷感失焦和不知所云的施政內容的直覺感受,是民間力量展現的第一步,也成為邀請人民參予改變台灣的一個機會。
With time passes, TalktoTW has become a media with certain impact. Continually supervise the government after election, TalktoTW is the demonstration of Taiwan’s people power. It is the chance for people to change Taiwan.
░ CREDIT
Client : 政問
Agency : 白輻射影像 Whitelight Motion
Director : 洪鈺堂
Logo : IF OFFICE
Design : 何婉君 (Houth)
Motion Design : 陳柏尹
MUSIC : Stanley (三十而立 Sincerely Music)
Agency : 白輻射影像 Whitelight Motion
Director : 洪鈺堂
Logo : IF OFFICE
Design : 何婉君 (Houth)
Motion Design : 陳柏尹
MUSIC : Stanley (三十而立 Sincerely Music)