白輻射影像 Whitelight Motion - YStudio "An Evolving Classic" 物外《何必經典》

YStudio Special Original Promo "An Evolving Classic"｜物外《何必經典》

物外推出的雙六角鋼珠筆系列新產品，一反經典素樸的設計路線，引入時尚鮮豔的新色彩。白輻射影像與物外合作，為新產品製作的新產品動畫，不單只是產品的設計理念的展現，也是對物外成立十年來，品牌理念的同步探索。

我們以「何必經典」為概念，將六角形化為時間的刻度，逐步揭露產品的全貌，隨後用緊湊飽滿的鮮豔色彩，強調產品的新色特點。並邀請音樂製作人陳珊妮獻聲配音，為品牌與產品注入風格鮮明的態度，強調不刻意追求經典，才能成就經典的品牌精神。

The new hexagonal ballpoint pen series launched by YStudio departs from the classic minimalist design approach by introducing fashionable and vibrant new colors. We collaborated with YStudio to create a new product film that not only showcases the design philosophy of the new product but also explores the brand's ideology in conjunction with YStudio’s ten years of existence.

We developed the concept of "An Evolving Classic" to transform the hexagon into a time scale, gradually revealing the product’s full appearance. Subsequently, we emphasize the product's new color features with rich, vibrant hues. Additionally, we invited music producer Sandee Chan to provide voice-over, injecting a distinctive style and attitude into the brand and product, highlighting that not deliberately pursuing classicism is what truly defines the brand spirit.

我們從代表時間的六角幾何圖形開始，逐步展現產品的各個細節，讓筆尖、筆身從紙張中漸進透出，在旋轉穿梭如萬花筒般複合拆解畫面中，帶出雙六角鋼筆奪目的色彩。設計的力量不只能讓產品形象躍然於紙上、螢幕外，同時也能讓品牌精神更加顯露。
透過設計，我們和物外一起經歷了葉底藏花般的冒險，揭露的不只是產品的全貌，同時也揭露了品牌態度和設計能量的可能性。

We start with the hexagonal geometric shape representing time and gradually reveal the product’s details, allowing the pen tip and barrel to progressively emerge from the paper. In a rotating, kaleidoscope-like visual dissection, we showcase the dazzling colors of the hexagonal ballpoint pen. The power of design not only makes the product's image come to life on paper and screens but also highlights the brand's spirit. Through design, we, together with YStudio, reveal not only the full appearance of the product but also the brand’s attitude and the potential of design energy.

Client | 物外 Ystudio