YStudio Brand Image Film "The Stroke of Creators"｜物外品牌形象片《創作者的筆觸》
從一道菜、一支舞、一面雕龍到一個設計物細節，一支筆如何成為創作者意志的延伸？可以很簡單、卻也可以反覆打磨。
我們為台灣精品文具品牌 物外YSTUDIO 在十週年之際，打造品牌形象影片《創作者的筆觸》，透過邀請四位跨領域國際級大師，暢談創作背後的熱情與故事。無論是用肢體在舞臺上揮灑、用湯匙寫下氣味、用畫筆揭露真實，每個人都是創作者，熱情、汗水、承諾或信念就是你留下的筆觸。
我們為台灣精品文具品牌 物外YSTUDIO 在十週年之際，打造品牌形象影片《創作者的筆觸》，透過邀請四位跨領域國際級大師，暢談創作背後的熱情與故事。無論是用肢體在舞臺上揮灑、用湯匙寫下氣味、用畫筆揭露真實，每個人都是創作者，熱情、汗水、承諾或信念就是你留下的筆觸。
How does a pen become an extension of a creator's will, from a dish, a dance, a carved dragon, to a design detail? It can be simple yet meticulously refined.
On the occasion of the 10th anniversary of YStudio, a boutique stationery brand from Taiwan, we have created a brand image video entitled "The Stroke of Creators." By inviting four internationally acclaimed masters from different fields, we delve into the passion and stories behind their creations.
Whether it's expressing oneself through movements on stage, capturing scents with a spoon, or revealing truths with a paintbrush, everyone is a creator. Your passion, sweat, commitment, or beliefs are the brushstrokes you leave behind.
一枝筆能寫出多少種筆觸？
我們挖掘物外始終與創作者相伴為伍的品牌特質，特別邀請四位重量級人物從不同創作領域談論創作心路歷程，連結物外品牌十年不變的理念。
我們挖掘物外始終與創作者相伴為伍的品牌特質，特別邀請四位重量級人物從不同創作領域談論創作心路歷程，連結物外品牌十年不變的理念。
包括台灣設計研究院院長張基義，從建築設計師身分到台灣設計文化的領導者，闡述設計如何與生活息息相關；米其林星級主廚江振誠則透過味道的創造，揭開感官體驗的創造初衷。國家文藝獎得獎編舞家何曉玫，則由舞者與編舞家的兩種身分，描述創作者與筆正如同編舞家與舞者之間互相牽引，共同創造的過程；藝術品修復師蔡舜任則以自身經歷呈現了修復師與藝術品、歷史之間，對話交手以至於氛圍復原的工作宗旨。
We delve into the enduring brand essence of YStudio, which has always been a companion to creators. To celebrate this, we have specially invited four prominent figures from various creative fields to share their creative journeys and discuss how they connect with YStudio's unwavering ten-year philosophy.
These include Chi-Yi Chang, President of the Taiwan Design Research Institute, who will discuss how design is intricately linked to everyday life, drawing from his experience as an architect and a leader in Taiwan's design culture. Michelin-starred chef André Chiang will reveal the origins of sensory experiences through the art of flavor creation. Hsiao-Mei Ho, a National Award for Arts-winning choreographer, will explore the connection between creators and their tools, comparing it to the relationship between a choreographer and a dancer in the process of co-creation. Art conservator Tsai Shun-Jen will share his experiences, illustrating the mission of conservators to engage in a dialogue with artworks and history, restoring not only the pieces themselves but also their atmospheres.
CREDIT
Creative Agency / 白輻射影像 Whitelight Motion
Client：物外設計 YSTUDIO
Project Manager：何若樸
Creative Director : 曾傑 Jesse Tseng
Director：洪鈺堂 Rex Hon
Producer：蔡孟庭 Tintin Tsai
DP : 黃誌偉 LilHuang
Camera Crew : 吳明志 Dapunk Wu 、陳冠文Henry Chen
Editing：陳景頤 Jin-Yi Chen
Grading：時間軸 TimeLine Studio
Mixing：冬洋製樂 Dysoundlab
Creative Agency / 白輻射影像 Whitelight Motion
Client：物外設計 YSTUDIO
Project Manager：何若樸
Creative Director : 曾傑 Jesse Tseng
Director：洪鈺堂 Rex Hon
Producer：蔡孟庭 Tintin Tsai
DP : 黃誌偉 LilHuang
Camera Crew : 吳明志 Dapunk Wu 、陳冠文Henry Chen
Editing：陳景頤 Jin-Yi Chen
Grading：時間軸 TimeLine Studio
Mixing：冬洋製樂 Dysoundlab