2024 Openbook Award Key Visuals | 好書獎年度主視覺設計
Openbook好書獎作為出版界的重要指標，長期以來不僅推動優秀書籍的創作與出版，更以其深厚的社會影響力鼓勵全民閱讀。今年，我們第三度與Openbook好書獎攜手合作，透過系列主視覺傳遞「帶上一本書，你並不孤單」年度主題的情感內涵。
The Openbook Award, a key benchmark in the publishing industry, has long been dedicated to promoting the creation and publication of exceptional books while inspiring a culture of reading with its profound social impact. This year, for our third collaboration with the Openbook Award, we conveyed the emotional essence of the annual theme, "Take a Book, and You’re Never Alone," through a series of key visuals.
年度主視覺透過插畫與攝影的結合，我們嘗試創作形式的不同可能性，邀請臺灣三位以生活風格聞名的知名攝影師合作，包括Kris Kang、林科呈及黃銘進，從鏡頭捕捉現代人的日常浮世繪，並注入插畫的想像力，捕捉出閱讀的魔法時刻——當人們沉浸在書中，現實與想像的界線逐漸模糊，一本書就能讓孤單的人找到歸屬，讓迷惘的心找到方向。
The key visuals blend photography and illustration to capture the magic of reading, where reality and imagination blur. Collaborating with Taiwanese lifestyle photographers Kris Kang, Lin Ko-Cheng, and Jin Huang, we depicted how books transform fleeting moments into sources of comfort, inspiration, and belonging.
在現實與想像交織之間，構築出閱讀在日常生活中無處不在的陪伴特質，詮釋生活中的閱讀百面。無論是尋求安全感的時刻、熱戀的甜蜜季節、探索自我認同的過程，或是在人際社群間尋找寧靜的片刻，書本總是最忠實的夥伴，為平凡的日常注入想像的活力，讓每個孤單時刻都能感受到溫暖的陪伴。
Books seamlessly integrate into daily life, offering companionship through self-discovery, love, or quiet reflection. They bring vitality to the ordinary, ensuring that even in solitude, one feels the warmth of connection.
客戶 Client：OpenBook閱讀誌
專案經理 Project Manager：詹智強 Jim Chan
創意總監 Creative Director：曾傑 Jesse Tseng
藝術指導 Art Director：莊騰翔 Teng Hsiang Chuang
藝術總監 Art Director：洪鈺堂 Rex Hon
主視覺 Key Visual：莊騰翔 Teng Hsiang Chuang
專案經理 Project Manager：詹智強 Jim Chan
創意總監 Creative Director：曾傑 Jesse Tseng
藝術指導 Art Director：莊騰翔 Teng Hsiang Chuang
藝術總監 Art Director：洪鈺堂 Rex Hon
主視覺 Key Visual：莊騰翔 Teng Hsiang Chuang
角色插畫 Character Illustration：阿比 Abby Chen
主視覺攝影授權：林科呈 James Lin、康志豪 Kris Kang、黃銘進 Jin Huang
活動識別 Event Identity：莊騰翔 Teng Hsiang Chuang
平面設計 Graphic Designer：莊騰翔 Teng Hsiang CHUANG
平面設計 Graphic Designer：莊騰翔 Teng Hsiang CHUANG
代言人攝影師 Photographer：陳宥中 Yu-Chung Chen