白輻射影像 Whitelight Motion - 金曲34 Golden Melody Awards

Golden Melody Awards 34th｜Stage Visuals & On-air Package

2023 金曲獎 | 典禮舞台影像、節目視覺包裝

作為台灣最具盛名的音樂獎項，金曲獎長期引領華語流行音樂的潮流，將創作者的作品傳遞給全球聽眾。第三十四屆金曲獎由知名典禮導演陳鎮川擔任總策劃，白輻射影像團隊擔任整體視覺統籌。

As Taiwan's most prestigious music award, the Golden Melody Awards have long led the trend in Mandarin pop music, bringing creators' works to audiences worldwide.The 34th Golden Melody Awards were spearheaded by renowned ceremony director Isaac Chen as chief planner, with Whitelight Motion Team serving as the visual supervisor. From key visual design to stage visuals, broadcast visual packaging, and nominee video design, the event comprehensively embodied the theme of "Permeating Boundaries."

從主視覺設計到舞台影像規劃、轉播節目視覺包裝以及入圍影片製作，全方位貫徹「滲透邊界」的主題精神。我們將音樂柔軟且滲透的力量作為概念，貫穿整場盛典。透過與台視、源活娛樂在製播、表演、舞台陣列調度等方面的精密合作，打造無所不在的「音樂滲透力」，為觀眾帶來流暢且無縫的視覺體驗。

We embraced the soft and permeating power of music as a unifying concept throughout the ceremony. Through precise collaboration with Taiwan Television (TTV) and YOUNG HOPE on production, performances, and stage choreography, we created an omnipresent "musical permeability," delivering a fluid and cohesive visual experience for the audience.

針對典禮轉播節目包裝設計，我們創造兼顧資訊傳達功能與視覺美感的多種型態液態元素，不僅是轉播過程舞台與電視螢幕上的形象識別元素，我們同時思考「典禮的觀看方式的再進化」，觀眾需要更包覆且沈浸的方式來「感受」典禮，金曲獎累積34年的製播經驗，勢必在未來會以更細膩的多方整合，將一場典禮的「體驗設計」推往新的里程碑。

從紅毯現場轉播至典禮結束，液體滲透概念貫穿整場盛典，我們掌握一致性設計語彙，並透過與台視製播與源活典禮統籌的整合，傳播載體、典禮體驗與視覺內容三位一體，讓音樂無疆界的包覆力從典禮現場流淌至螢幕另一端所有觀眾的五感知覺中。

We designed liquid-inspired elements for the broadcast visual packaging, blending functionality and aesthetics to enhance the immersive experience of the 34th Golden Melody Awards. From the red carpet to the ceremony’s end, the liquid permeation concept unified design, production, and experience. Collaborating with TTV and Young Hope Entertainment, we ensured the boundaryless power of music flowed seamlessly from the stage to viewers' senses.

GMA34 PROJECT
Key Visual | Stage Visuals & On-air Package | Nominee Video